Monthly Archives: May 2010
Corporate/Business Headshots vs. Actors Headshots

In the business of headshots there is a definite line between professional photographers like Delane Rouse at DC Corporate Headshots and and a photographer that creates headshots for models and actors. The end result for models and actors is usually a black and white 8×10 photograph. An 8″x10″ headshot is essentially “a business card for actors” which is presented to casting directors who decide whether a person has the right “look” for a particular part for a role in a movie, tv show, or theatrical part. It is not a “glamour shot”

Corporate/Business Headshots are fundamentally different from a modeling or actors headshot.

A great business BUSINESS HEADSHOT will focus on the subject and only include what is necessary in the photo to show a potential client that you are honest, open and should “invite” the client in and make them want to know more about the subject. Nothing in the photo (jewelry, clothing, hairstyle, background, props, etc) should distract the viewer from the main point of interest. Our headshot will be an accurate and realistic representation of the subject. While it should be retouched, it should still look like you.

A good business headshot will avoid overly dramatic (shadowed) lighting. DC Corporate Headshots does not produce images that are intended to be “fashion shots”. A photo can work perfectly as a fashion shot, but fail miserably as a headshot.

How to choose a good BUSINESS/CORPORATE Headshot photographer:

Find a headshot photographer whose portfolio demonstrates that they can take quality, professional looking headshots done in a style that you really like. It should go without saying that you should like the work of the photographer you choose to work with. You may not feel like a definitive judge of what makes a perfect headshot, but it is important that whichever headshot photographer you choose consistently demonstrates in their portfolio that they can take the types of photos you are looking for.

If you love a photographer’s style and the work they have in their portfolio, the chances are very good that you will love the work they do with you.

Bad, BAD DECISION…

Some photographers work hard at developing a particular “style” of headshots in order to “stand out” or feed their ego. The worst thing a photographer can do is to NOT LISTEN to the clients needs and wants.

However, there is an increasing trend by some headshot photographers to overly crop a photo. This means to cut off or exclude certain features of a subject, such as hair, foreheads, chins, ears, etc. In rare cases, this is perfectly acceptable. But in other cases, extreme cropping is a sure sign that your photo will end up in the trash and you will have wasted that time and money.

“Celebrity” Photographers

Whether it’s a photographer who is a celebrity or it’s a photographer who has worked with celebrities, keep in mind that it really doesn’t matter at all when it comes to your business headshot. A potential or former client just wants to see a friendly face. They don’t have any idea or even care about who the photographer has worked with in the past. So as much as the photographer themselves may impress you, all that really matters is the quality of your headshot. Even though we’ve worked with Fortune 50 CEO’s, Senators, Generals and many more, you should be sure to choose a photographer based on the quality of his/her work and not the CEO’s, Politicians, or other high ranking figures they’ve worked with.

New Website? You Need Headshots!

#5- Your boss is making the whole office do it.

Face it…you don’t want to have your picture shot today, but your boss tricked you and told you there would be donuts and you could leave early to go golfing if you did it without complaining. So what happened? You still complained but he didn’t hear you. You’re 42 years old and you still don’t know how to tie your tie. You don’t like wearing earrings and lipstick.

We take regular people and make them look WAAAAYYYY better than regular. DC Corporate Headshots worked with Enhesa, Inc. to create business headshots for the entire office. Quick. Easy. Effective.

#4- Your “not-so-current” headshot was made BEFORE color film was the standard.

The last time you had a corporate headshot done we were kicking around words like Kodak, Tri-X, and Agfa-Pan. “Artist” were developing b&w film in little tanks and making custom 8×10 prints that looked AWESOME!!! Those days are long gone buddy…get real. At DC Corporate Headshots we use high resolution digital capture systems that blow away your little 12 mega-pixel rinky-dink point & shoot. Step into the 2000’s…get a decent hair-cut, stop driving the station wagon and UPDATE YOUR IMAGE!!!

#3-You need to increase your client base.

You’ve already heard the phrase…”to make money you have to spend money”…and it’s oh so true. Get your face out there, pound the pavement, go to the Chamber of Commerce meetings, get your new business cards printed, update that website that you created using the $49 software you bought from Office Max. Updating your current business headshot then USING it on every piece of marketing material you have is the first step you should take to increasing your client base.

#2-You’re single and can use it on Facebook ®

Be honest…we know that you’re going to use the picture on your law-firm website but you’re also going to use Picasa to cut out the background and upload it to your Facebook profile. That’s cool. We have hundreds of clients that are using our image for personal and professional usage. We know that you wore that special sweater for a reason.

#1-You were recently laid-off/fired/down-sized/right-sized/etc.

We’ve all seen the effects of this “new” economy and it’s not pretty. At least it looks like the worst is behind us, so TODAY is the day that you make the decision to invest in your future.   A fresh and updated image from DC Corporate Headshots gives you an advantage over the person that isn’t ready to hit the ground running. Your new employer can use the image for press releases, trade magazines, speaking engagements, marketing collateral, personnel files, I.D. cards and more.

If you fit this category, we’ll deduct $50 off your session fee. Our way of saying “Go Get ’em!!!”

The Walker Group: DC Business Headshots

My favorite assignment today was creating a new business headshot for Jason R. Klein of the Walker Group. The Walker Group provides real estate solutions nationwide to associations, foundations, companies, legal and accounting firms, families and individuals in need of real estate expertise.

Jason Klein | Washington DC Commercial Real Estate Headshots – Images by Delane Rouse

Commercial real estate and construction definitely seem to be on the comeback, so while you’re thinking about what you can do to stay ahead of the curve and a step in front of your competition now is a great time to update your business headshot with a session with DC Corporate Headshots

Washington DC Real Estate Headshots

This week we created headshots for two Washington DC area individuals involved in the real estate business. In fact, the majority of out April business headshot clients have been real estate professionals.  Jorgen Punda is in commercial real estate and Angela in the residential market.

Hopefully this means that the the market is taking a positive turn…

DC Corporate Headshots created business portraits for busy professionals for small and mid-sized business in the Washington DC area.

A good headshot is a business necessity and give you an advantage when it comes to delivering a professional image, gaining positive publicity and getting that next contract or deal accomplished. A great headshot makes you more personable and allows people to see who you are and more importantly a potential client them want to work with you. Your headshot is an integral part of your brand.

At DC Corporate Headshots, we produce high resolution digital images that are consistent, well-lit  and help portray you in a professional and honest manner. Sessions are simple and relaxed and we’ll have you in and out in less than 45 minutes.