In the business of headshots there is a definite line between professional photographers like Delane Rouse at DC Corporate Headshots and and a photographer that creates headshots for models and actors. The end result for models and actors is usually a black and white 8×10 photograph. An 8″x10″ headshot is essentially “a business card for actors” which is presented to casting directors who decide whether a person has the right “look” for a particular part for a role in a movie, tv show, or theatrical part. It is not a “glamour shot”
A great business BUSINESS HEADSHOT will focus on the subject and only include what is necessary in the photo to show a potential client that you are honest, open and should “invite” the client in and make them want to know more about the subject. Nothing in the photo (jewelry, clothing, hairstyle, background, props, etc) should distract the viewer from the main point of interest. Our headshot will be an accurate and realistic representation of the subject. While it should be retouched, it should still look like you.
A good business headshot will avoid overly dramatic (shadowed) lighting. DC Corporate Headshots does not produce images that are intended to be “fashion shots”. A photo can work perfectly as a fashion shot, but fail miserably as a headshot.
How to choose a good BUSINESS/CORPORATE Headshot photographer:
Find a headshot photographer whose portfolio demonstrates that they can take quality, professional looking headshots done in a style that you really like. It should go without saying that you should like the work of the photographer you choose to work with. You may not feel like a definitive judge of what makes a perfect headshot, but it is important that whichever headshot photographer you choose consistently demonstrates in their portfolio that they can take the types of photos you are looking for.
If you love a photographer’s style and the work they have in their portfolio, the chances are very good that you will love the work they do with you.
Bad, BAD DECISION…
Some photographers work hard at developing a particular “style” of headshots in order to “stand out” or feed their ego. The worst thing a photographer can do is to NOT LISTEN to the clients needs and wants.
However, there is an increasing trend by some headshot photographers to overly crop a photo. This means to cut off or exclude certain features of a subject, such as hair, foreheads, chins, ears, etc. In rare cases, this is perfectly acceptable. But in other cases, extreme cropping is a sure sign that your photo will end up in the trash and you will have wasted that time and money.
Whether it’s a photographer who is a celebrity or it’s a photographer who has worked with celebrities, keep in mind that it really doesn’t matter at all when it comes to your business headshot. A potential or former client just wants to see a friendly face. They don’t have any idea or even care about who the photographer has worked with in the past. So as much as the photographer themselves may impress you, all that really matters is the quality of your headshot. Even though we’ve worked with Fortune 50 CEO’s, Senators, Generals and many more, you should be sure to choose a photographer based on the quality of his/her work and not the CEO’s, Politicians, or other high ranking figures they’ve worked with.