When you see photos of Donald Trump, he usually has a scowl on his face or his mouth is wide open or his hairdo is blowin’ in the wind. That’s his image. I guess he likes it because he perpetuates it.

What is your or your company’s image? Is it what you want it to be? Is it not quite what you want? If not, do you know how to change it?

The best way to project a company’s image is through photographs. Headshots of the people who make up your company will go a long way to tell potential customers or clients just who you are. That image tells the world about the qualities of your company or its products and services.

The right photographer will get to know you so that he or she can capture the look or feel you want to portray, whether yours is the best tattoo parlor around, the best house cleaning service, or the most competent team of  lawyers in the city.

Look around. Do your research. Get educated. Ask the right questions.

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