What is a Business Portrait? How is it Different from a Headshot?
Based on the strict definition, a headshot photograph captures a person’s head and shoulders with an emphasis on the face. A business portrait captures more of the individuals body than a headshot.
It was originally a traditional portrait that people used to market themselves as actors or for business. Then, digital cameras became commonplace, and now people use headshots for a plethora of different uses. Professional photographers take into consideration things such as the lighting, backgrounds, expression, and so on.
With the advent of LinkedIn®, people began throwing their vacation photos on to various social media outlets without thinking about who might see them. The headshot started to lose its place in business marketing, and is frequently is just an amateur marketing tool.
Fortunately, business professionals now have the business portrait. A direct reaction to snapshots, the business portrait aims for a more philosophical approach. The entire photograph, from the light, composition, clothing, makeup, jewelry, background, expression, etc.; exists to tell the subject’s story. Your story. Nothing happens without considering how it will affect the subject’s public image and audience. How we can brand you in your business environment.
While the business portrait is now the standard we use to market you, your brand, and your business, you do not just walk into a studio off the street. Each session requires a evaluation of your situation and marketing needs.
If you are ready to take your career to the next level, contact us so we can begin the process today.