Monthly Archives: March 2016
The Business Portrait. What is it?

What is a Business Portrait? How is it Different from a Headshot?

Based on the strict definition, a headshot photograph captures a person’s head and shoulders with an emphasis on the face. A business portrait captures more of the individuals body than a headshot.

 

It was originally a traditional portrait that people used to market themselves as actors or for business. Then, digital cameras became commonplace, and now people use headshots for a plethora of different uses. Professional photographers take into consideration things such as the lighting, backgrounds, expression, and so on.

With the advent of LinkedIn®, people began throwing their vacation photos on to various social media outlets without thinking about who might see them. The headshot started to lose its place in business marketing, and is frequently is just an amateur marketing tool.

Fortunately, business professionals now have the business portrait. A direct reaction to snapshots, the business portrait aims for a more philosophical approach. The entire photograph, from the light, composition, clothing, makeup, jewelry, background, expression, etc.; exists to tell the subject’s story. Your story. Nothing happens without considering how it will affect the subject’s public image and audience. How we can brand you in your business environment.

While the business portrait is now the standard we use to market you, your brand, and your business, you do not just walk into a studio off the street. Each session requires a evaluation of your situation and marketing needs.

If you are ready to take your career to the next level, contact us so we can begin the process today.

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Professional Business Portraits for Lawyers

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Professional Business Portraits for Law Firms and Attorneys.

If you are just starting your law firm, or if you have had staffing changes and need to update existing business portraits, choosing a professional photographer with experience in creating business portraits for lawyers is one of the smartest moves you can make.

But before your appointment, there are some things you can do ahead of time that will help you get the portraits you want.

1. Image. Spend some time with other partners, or associates and staff as appropriate, deciding on what kind of image you want to portray for your firm through business photography. Do you want to look casual? Formal? Professional, yet approachable? Do you want to pose in the studio or in your office?

Decide these things ahead of time, as these choices will impact what people will wear and how they will pose for your firm’s portraits. Then, make sure everyone knows what the plan is, including all partners, associates, and staff. Also make sure you communicate with your photographer about what you want to get out of your portrait session.

2. Consistency. Be consistent with your business portraits and headshots. Once you’ve made those image decisions, stick with them for these and future sittings. This will give your website and other marketing a consistent look and feel.

3. Relationship. Establish a relationship with the firm photographer that can not only take this series of portraits for you, but that can create headshots for new employees or new portraits periodically, all with the look and feel you are trying to portray for your firm. This will help you continue to portray a consistent, polished image.

 

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[mp_quote cite=”-Delane Rouse” cite_url=”#” quote_content=”Your business portrait or headshots can send a powerful message to your clients and prospects, so know what you want, be consistent, and hire an experienced, professional photographer to help you send the right message. “]

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buynowCall us at 202-552-0025 to schedule an appointment for your own professional headshots and business portraits.

 

 

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MAN TIPS: What to Wear to Your Portrait Session

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Men need to take time and be selective about what to wear for your business portrait session. There are a lot of options to sort through, which is why we’re here to help. Here are a few tips for you to keep in mind when picking out the outfit you want to use for your portrait.

  1. If you opt for not wearing a jacket, wear a colored shirt. White shirts are great to wear under a jacket, but they typically don’t work so well on their own. Also, try choosing a color that is darker than your skin tone. 
  2. For most mens business portraits, a button-up shirt, a suit jacket, and a tie serve the purpose well. Honestly, it’s the go-to outfit, and sometimes, if it’s not broken, you don’t need to fix it. If you want to add a little something different to this combo, opt for a handkerchief for your jacket pocket or a colored shirt instead of a white one. 
  3. Layering your shirt with a long-sleeved pull-over sweater may be an alternative to wearing a suit jacket depending on your business and the look you want in your photo. 
  4. If wearing a dress shirt with no jacket, do not wear short sleeves. Long sleeves wear better and look better in the photos. 
  5. Bear in mind how your suit looks when you sit if you plan on sitting in your picture. If it looks great standing, but bunches up when you sit, you may want to either re-think your pose, or your suit. You also don’t want to wear something that wrinkles easy, or else it may not look its best by the time you get done with a few different shots or poses. 
  6. Don’t wear a suit that has tight patterns in/on the fabric. These may not come across very well in your picture. Tight patterns can introduce a visual distraction called moire. Pinstripes are okay so long as there is a little room in between the lines.

If you are in need of a business portrait, please contact us. We will gladly discuss all the details involved, answer any questions you may have about the process, and schedule you an appointment if you like. Whatever your business portrait needs, we’re here for you.

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CEO PORTRAIT: Washington DC Leaders

CEO PORTRAIT: Washington DC CORPORATE HEADSHOTS

A few weeks ago we received the call from one of our favorite clients, Cresa.

Our assignment was to create both an environmental portrait and a standard headshot for their incoming CEO, Jim Underhill.

Cresa is a the world’s biggest tenant-only commercial real-estate brokerage. The company has offices in over 70 cities worldwide, and is known for client advocacy, thought leadership and analytics, and a special culture from being a 100% employee owned company.

Cresa has been a client for the last 4-5 years and it’s always a pleasure to work with Regina and the rest of the team. Jim fit the prototypical mold of almost everyone we’ve photographed in their Washington DC and Bethesda offices; he’s super nice and makes you feel like a million bucks when you’re doing your job. It’s really easy to see Cresa selected him as CEO.

We had about 30 minutes on Jim’s calendar, but honestly…we know he would have give us any amount of time that we needed.  We scouted out several different locations inside the building at their 1800 M St NW offices including the roof top and an unfinished portion of the 3rd floor. Ultimately we settled on shooting in the lobby and in a low-traffic retail portion of the ground floor.

Ultimately, we were able to create a series of portraits in 3 different locations. We setup and online proofing gallery for the client from which they selected (4) total files. After retouching the files we delivered them in time for their corporate announcement to the rest of the business world. I’ve seen the press release and accompanying photograph in publications ranging from the NY Times to the numerous editions of the Business Journals, Bisnow, and all over social media in the commercial real estate world.

When you have the daunting task of finding the RIGHT photographer to work with your CEO or leadership team, without having to WORRY about hiring a fancy diva photographer then we are the Washington DC studio to call. We worked with businesses of all sizes to create images with impact. Call Delane at 202-552-0025 today.

 

 

 

 

 

 

Should I Wear Glasses for My Business Portrait?

Should I Wear Glasses for My Portrait?

It’s a common question: Should I wear glasses for my portrait? And it’s one that nobody can definitively answer for you. Whether or not to wear glasses for a portrait is, in the end, a personal decision. Here are some guidelines to consider, though, if you’re getting ready to update your business portrait or head shot and are asking yourself this question:

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If you answered yes, then you probably DO want to wear glasses, particularly if you are using your portrait for professional reasons. You want your portrait to accurately represent you, which means leaving your glasses on as an identifying feature. If you don’t wear them all the time, such as if you go back and forth between contacts and glasses, then it comes down to your personal preference of how you want to be identified.

What do I need to do to prepare?

Wearing glasses for your portrait comes with a few extra steps.

First, make sure your glasses are clean. Use a glasses cleaner right before your portrait session to ensure they are spotless.

Bring a few pairs of glasses, if you have them, so your photographer can capture different aspects of your personality and give you some options to choose from.

What to avoid:

If you can, avoid wearing glasses with transitions lenses since these can darken up depending on the lighting of your photo shoot. Also avoid wearing glasses that are bent or otherwise broken. Take the time to get new glasses or to get yours fixed if this is the case. 

DC Corporate Headshots is committed to bringing out your personality while creating great photos that can be used professionally. We will use our expertise at lighting and posing to make sure you look great with (or without) your glasses.

To find out more, or to schedule an appointment, contact us today.