Need New/Updated Corporate Headshots for Your Business?

Let's start a conversation about how you can elevate your professional brand.

Projecting the right image can be tough in today’s world. Here are some great tips to help you.

Click here to elevate your personal brand

Today I want to talk about how to project the right image for you and your company. It’s all about conveying a message.

For example, when you look at President Trump, a lot of the time you’ll see him with a scowl on his face. He never projects a friendly persona, but that’s his style. That’s his brand.

You need to have a brand to project the right image and the right message for your career. If you’re a criminal defense attorney, maybe you don’t want a big smile in your picture. However, if you’re in a business where it’s important for people to know and like you, you want to project an image that entices people to work with you. You want people to feel like they can reach out and call you.

Look around for examples of someone conveying the right image.

If I’m not shooting portraits all day long, I’m looking at them on social media. I often see people projecting the wrong image. Maybe it’s somebody on vacation holding a drink standing in front of a boat with no shirt on. That’s a great picture, but it may not be great for LinkedIn. The same goes for wedding pictures.

To make sure you’re conveying the right image, look around first. Find an image that resonates with you, and do your research by looking at multiple portfolios from multiple photographers. Ask around to see if your friends have recommendations. Don’t just go with the cheapest photographer or a friend just because. Do the right research.

Thanks for watching this week. If you have any questions for me in the meantime, don’t hesitate to give me a call or send me an email. I would love to hear from you.